4 Trends retailers will stock after London Fashion Week

March 22, 2019 0 By HearthstoneYarns

Data analysts from EDITED put together a summary of all the major
trends seen at London Fashion Week shows this past week, studying the
most relevant from themes, colors, shapes, and details that will be
the most pertinent to retailers. Reports such as this are what
retailers use to determine which trends to stock for the coming
season.

“Every season our team of analysts pull together runway reports
detailing the most commercially viable trends from New York, London,
Milan and Paris,” the data service stated.

Major color trends

EDITED’s analysis confirms that the most viable color trends out of
London Fashion Week were the two ends of the spectrum: bright neon
tones and “gothic black.” Neon carried over from some of the New York
shows, and in London was seen in the collections of Natasha Zinko and
Nicopanda, younger brands who have been known to play with bright
colors, but also in the showing from David Koma, a London-based
designer who had stuck to primarily black-and-white color schemes in
past seasons.

In other collections, bold black colors were seen commonly, which
EDITED notes is “a trend usually favored for fall,” yet is now making
its way into the spring season.

Key fabrics

EDITED states that “It was immediately apparent that designers
favored a more utilitarian approach to fabrics than those shown in New
York.” The analytics point to cotton and jersey for the most part,
demonstrating that cotton will be a key fabric for Spring 2019.

Style themes

The style themes that EDITED notes will be prominent for Spring
2019 are trends that have already been making their rise. Designers
are not yet ready to bid adieu to athleisue, and neither are consumers
apparently, as sales in activewear At this season’s London Fashion Week, bicycle shorts and
shell suits were still trending strongly.

Additionally, western looks that had begun to make their way into
vogue were seen on London runways, as was nostalgic inspirations of
1980’s and 1990’s styling.

Accessories and footwear

In the accessories and footwear sectors, EDITED notes that key
accessories will be skinny waist belts and colored lenses in eyewear,
two trends that have already started to appear in previous Spring 2019
collections and street style trends. And in footwear, EDITED expects
chunky sneakers to continue to be a notable style.

Photo: Burberry SS19, Credit: © Catwalkpictures.com