Antonin Tron for Atlein wins ANDAM Prize

March 22, 2019 0 By HearthstoneYarns

French fashion designer Antonin Tron has won the Grand Prize at this
year’s ANDAM Fashion Award for his label Atlein, which he founded in 2016.

As winner of the prestigious fashion prize, Tron takes home a cash prize
of 250,000 euros (280,000 US dollars) aimed at helping him to develop and
grow his label and establish it internationally. In addition, the Parisian
designer will also receive a two years of mentorship from Pierre-Yves
Roussel, LVMH group executive committee member, on both the “creative and
strategic dimensions” of the fashion industry.

In addition, Tron will be also be given the opportunity to collaborate
with Swarovski for his next show, with up to 10 000 euros worth of
crystals.

“It is always very stimulating to take part of a jury gathering such
prominent personalities of the fashion world and hard to choose a winner
among very talented candidates,” said Roussel in a press release. “As far
as I am concerned, I look forward to mentor Antonin Tron for Altein and
help him to further develop his brand.”

ANDAM names 2018 award winners

As well as the Grand Prize, ANDAM also awarded Paris-based menswear
designer Ludovic de Saint Sernin with the Creative Label Prize, recognising
the designer for his “unique point of view”. As the winner, he will receive
100,000 euros (112,000 US dollars) to help him define and implement his
digital and communication strategy for his eponymous label that he launched
in 2017.

Along with the prize money, Galeries Lafayette has pledged to buy
Ludovic de Saint-Sernin’s next two collections and to give him an exclusive
spotlight in its Paris flagship store space dedicated to young designers.
The designer will also meet the buyer teams for mentoring sessions on
better understanding the department stores’ expectations in terms of
collections and merchandising.

In addition, de Saint-Sernin has also been offered commercial and
strategic mentorship from Tommorow London, the fashion platform operating
showrooms, distribution, consulting and manufacturing services out of
Milan, London, Paris, New York and hong Kong. As part of the package he
will showcase his collection in the Paris and Milan showrooms, and he will
have a brand support sales manager to promote and sell the collection
alongside the designer’s team.

The Accessories Prize was given to Stéphanie D’Heygere for her signature
label, she wins 50,000 euros (56,000 US dollars), as well as mentoring with
Nadja Swarovski.

The final award was the second edition of the Innovation Prize, which
this year was won by British company Colorfix, which specialises in
environmentally friendly dyeing solutions that use synthetic biology
technology. The Norwich-based company were awarded 30,000 euros (33,000 US
dollars) as well as a one-year long mentorship from DEFI to help them
develop their structure and as well as provide access to consulting and
support from the professionals in the fashion technology sector.

Commenting on Colorfix’s win, Clarisse Reille, executive director of
DEFI said in a statement: “I am very glad that Colorifix has been chosen as
winner of the Fashion Innovation Prize. Colorifix is pledged to provide
solutions to a major issue for the fashion sector: the dyeing process. I
will be more than happy to mentor them and do all my best to contribute to
their development and give them access to the main actors of the French
industry.”

Image: courtesy of ANDAM / Atlein