Anya Hindmarch to host LFW experimental installation
British luxury accessories designer Anya Hindmarch is launching a
three-day experimental installation during London Fashion Week inspired by
its cloud motif.
The ‘Chubby Cloud’ billed as the world’s largest bean bag will be
situated underneath the Rubens ceiling at Banqueting House, from September
14-16 and will allow visitors to “climb on and sink into” the bean bag.
The three-day event will also include a series of talks, meditations,
music and bedtime stories that the public can book into, all taking place
on the Chubby Cloud. These include Anya Hindmarch in conversation with Lisa
Armstrong, a “soothing” bedtime story with Claudia Winkleman and Poppy
Delevingne, morning meditations with Happy Not Perfect, live Choral
Lullabies with London Gay Men’s Chorus, discussions about body image in art
with Marc Quinn and Victoria Sin, and Radio 4’s Shipping Forecast read live
Visitors will also be able to buy “cloud-inspired” cakes, teas and
coffees from the Chubby Cafe and shop in the Chubby Shop, which will offer
the latest chubby collection of bags, accessories and shoes made from
squashy quilted leather with oversized piping.
Tickets can be booked via Anya Hindmarch’s website and proceeds will go
to support Historic Royal Palaces.
This is the second ‘chubby’ experimental installation from Anya
Hindmarch, last season during London Fashion Week the British designer
installed a number of giant chubby heart balloons at London landmarks
including Somerset House, the Wellington Arch and at Battersea Power
The design project is the designer’s “love letter to London” and
launched after the British fashion house decided to step away from staging
a catwalk show during London Fashion Week in favour of consumer-facing
Image: Anya Hindmarch website