App to ‘translate’ women’s feelings triggers fury in Japan

July 11, 2020 0 By HearthstoneYarns

A Japanese app that claims to help husbands “translate” their wives’ behaviour has triggered a storm of indignation.

Ezaki Glico Co., one of the nation’s largest confectionery makers, released the Kope app in early February to encourage partners to share the responsibility of raising children. The free app enables users to exchange messages, access articles about pregnancy and share tips about raising children. 

A website set up to promote the app prompted a swift backlash, however, when it explained that men and women can often be at cross-purposes because, “As the male brain and the female brain are different in terms of the structure of the circuits and signals, their output will differ even…

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