Author: HearthstoneYarns

Triumph launches new ‘sisterhood’ creative direction

Lingerie brand Triumph is launching a new creative direction with its latest global campaign, #TogetherWeTriumph, which aims to recognise sisterhood and togetherness with a bold statement of empowerment, while stepping away from a product-centric message. Triumph managing partner, Markus Spiesshofer said: “It is no secret that behind every women is another woman who inspires and…

By HearthstoneYarns March 22, 2019 0

‘Made in Britain’ appeals to international consumers

The ‘Made in Britain’ trademark stamp, as seen on fashion products, chocolates and even cars, makes products more appealing for international consumers, according to a new report from delivery specialist Whistl. Its research found that 95 percent of international consumers said that a ‘Made in Britain’ stamp would “positively influence their decision to buy,” as…

By HearthstoneYarns March 22, 2019 0

UK retailers sign pact to ban plastics

UK retailers are signing up to the UK Plastics Pact, which aims to make all plastic packaging recyclable, recycled or biodegradable by 2025. London department store Selfridges was a catalyst for other stores, when it banned all sales of single-use plastic bottles for fizzy drinks from its stores earlier this month. Supermarket giants Sainsbury’s, Morrisons,…

By HearthstoneYarns March 22, 2019 0

Harley Davidson x American Crew in joint campaign

Two American heritage brands have partnered on a new campaign to celebrate their respective anniversaries. Harley-Davidson x American Crew, who both star in the Style for the Road campaign, shot in Marfa, Texas. American Crew is close to celebrating its 25th anniversary and Harley-Davidson Motorcycles will turn 115 this year. These two iconic brands, globally…

By HearthstoneYarns March 22, 2019 0

5 reasons to work in fashion retail

With the ever-evolving landscape of fashion retail, the way customers shop continues to shift due to the rise of e-commerce and the influence of social media. That doesn’t mean the apparel industry is losing its luster. More than ever, it’s a sign of exciting times, the forefront of how individuals choose to express themselves today…

By HearthstoneYarns March 22, 2019 0