Badgley Mischka experiences growth following 30th anniversary
Just after the simultaneous celebration of its thirtieth
anniversary and debut of Spring/Summer 2019 collection at New York
Fashion Week, Badgley Mischka is doing quite well. Mark Badgley and
James Mischka showed their pretty, feminine, and floral collection
complete with both gowns and suiting to a star-lined front row last
week, and also took the opportunity to introduce two new lines of
product offering: childrenswear, plus a new fragrance.
“When James and I first started, it was all about sportswear; the
New York industry was inundated with it. Grunge and layering with five
different pieces were also popular, but that never appealed to us.
Maybe one of the reasons for being around 30 years later is that we
haven’t tried to be everything,” Badgley told the Hollywood Reporter.
Fox Business reported yesterday that Badgley Mischka is having
great success this year, “due in part to a robust economic outlook,”
perhaps the reason why the time was now right for the brand to bring
forth a new line. As Fox Business reported, “after years of
economic uncertainty,” Mischka has found that shoppers have recently
gained a stronger interest in shopping, that the consumer mindset is
turning now around.
Badgley and Mischka also credit a loyal consumer base who treat
their collections as investment pieces, continuing to wear items 10 to
15 years after purchase.
Also on the agenda for Badgley Mischka, their Jewel line’s Holiday
2018 has been announced, these newest designs offering “the same
quality and show as their classics, but for a fraction of the price.”
Shoes in the collection are all priced under 150 US dollars and feature
understated yet elegant embellishments, similar to those of the
Photos: catwalkpictures.com, Badgley Mischka SS19