Barbour launches new sub-brand Barbour Beacon
British heritage brand Barbour has launched a new sub-brand for
autumn/winter 2018, Barbour Beacon, a contemporary take on the company’s
heritage that has a more “youthful, sharp, branded” aesthetic.
Targeting a young consumer “who likes to be on trend and stylish but
also considers the practicality and functionality of the garments,” the
debut Barbour Beacon collection is inspired by current outdoor trends and
focuses on two key colour stories of navy and olive with bold highlight
colours of royal blue and orange throughout.
Hiking fleeces, long sleeved polos, track pants and logoed T-shirts take
centre stage in a collection, with key pieces including the Barbour Beacon
Egremont Fleece, an unlined fleece with contrast branding and binding and
tonal pockets in contrasting fabric, and the Barbour Beacon backpack, which
is a multi-pocket lightweight design in a sleek shape.
Barbour launches Barbour Beacon to appeal to younger consumers
Commenting on the new launch, Barbour’s global marketing and commercial
director Paul Wilkinson said in a press statement: “Barbour Beacon
encapsulates the authenticity and heritage of Barbour with a youthful look
and personality that will appeal to a younger demographic.
“The Barbour Beacon logo is an authentic image from the Barbour archive
which we have used as a strong branding device to target a younger
consumer. We are excited to be launching it to the marketplace for
The sub-brand has been named after the Beacon lighthouse which stands at
the mouth of the River Tyne in Barbour’s home of South Shields in the North
East of England, and ‘Beacon’ was the original name given by Malcolm
Barbour for his protective outerwear collection back in 1908.
Barbour Beacon is available to buy from Barbour’s Carnaby Street store
and via barbourbeacon.com. The collection will also be available in
selected Topman, Selfridges and End stores.
Images: courtesy of Barbour