Beyoncé to commemorate Coachella performance with Balmain capsule
Beyoncé and Balmain are joining forces to allow fans to own a piece of
the star’s much-lauded Coachella performance.
The singer and the
French luxury fashion house are set to release a three-piece set of items –
including the glittering pink and yellow sweatshirt the star wore onstage
during the set and a t-shirt version of the design.
Ahead of the
show-stopping concert in April, the 36-year-old teamed with the brand’s
creative director, Olivier Rousteing to design the eye-catching looks she
and her dancers wore for the event – which were inspired by marching band
uniforms worn by students at historically black colleges. Rousteing is also
behind the new capsule.
In keeping with the theme of the pieces,
proceeds from the clothing will go towards the United Negro College Fund,
an organization which helps students at traditionally black schools finance
“After experiencing that beautiful partnership,
we weren’t ready to just walk away without adding gone final, perfecting
touch,” Rousteing said in a press release from the brand. “This collection
of hoodies and tees, based on key designs from our Coachella efforts,
responds to our need to repay an obvious debt for the inspiration we
received from the signature spirit and legacy of America’s historically
black colleges and universities(HBCUs). Which is why we are so very pleased
to announce that proceeds from this collection will help fund the
impressive work of the United Negro College Fund (UNCF)—helping to
guarantee that tomorrow’s leaders will be able to attend college, thrive
Items ranges from 290 dollars to 1,790 dollars and
will be available at Balmain’s flagship store in Paris, France on July 13
before they are available the following day online.
Courtesy of the brand.