BFC introduces new format for LFW festival

March 22, 2019 0 By HearthstoneYarns

The British Fashion Council is introducing a new event format for its
London Fashion Week Festival that aims to provide “unrivalled consumer
access” to London Fashion Week.

The London Fashion Week: Insiders will run for two days during London
Fashion Week on February 16 and 17 at Store X, 180 Strand and will offer
see-now, buy-now catwalk shows, industry talks, retail space and consumer
experiences.

Key highlights includes a Positive Fashion talk series featuring BBC
Earth and sustainable fashion designer, Amy Powney of Mother of Pearl that
will be centred on the impact the fashion industry has on the planet while
also highlighting the positive tangible opportunity for sustainable fashion
choices and mindful consumer behaviour.

The event will be filmed by BBC Earth and content will be published
across digital and social platforms ensuring global consumer reach across
the BBC and BFC communities.

The two-day runway preview will see spring/summer 2019 collections from
Fyodor Golan and Osman, while designer of the moment, British Emerging
Talent Womenswear Winner 2018 and winner of the inaugural Queen Elizabeth
II Award for British Design 2018, Richard Quinn, has designed the event’s
limited edition tote bag.

The event will have two ticket types available, Insider and Front Row.
The Insider grants the ticket holder event access – shopping and
experiential activity, a seat at a London Fashion Week: Insiders catwalk
show and a fashion industry insider talk, access to the Insiders’ lounge, a
limited-edition Richard Quinn tote bag and a glass of champagne.

While the Front Row ticket has all that plus a front row seat at a
London Fashion Week: Insiders catwalk show, access to a private VIP London
Fashion Week lounge, priority seating at a fashion industry insider talk,
complimentary champagne, soft drinks and snacks and a VIP version of the
limited-edition Richard Quinn tote bag filled with lifestyle, fashion and
beauty product.

Insider tickets are priced at 135 pounds, while Front Row are 245
pounds.

Previously London Fashion Week Festival has taken place the weekend
after fashion week not during.