Bloom and Wild launching Liberty print bouquets
Online flower shop Bloom and Wild has announced that it is launching
five new limited-edition bouquets for autumn in collaboration with the
Liberty Print featuring designs from its archive.
The five designs feature bespoke Liberty Print boxes featuring Tana Lawn
patterns designed by Phoebe and Jo, Rachel, Elysian Day and Ciara from the
1960 Liberty archives, which have been matched with seasonal bouquets
inspired by the prints.
The Ciara and Ciara Deluxe features letterbox and hand-tied bouquets
inspired by the Liberty Print’s Ciara fabric, which features a pattern
taken straight from a popular 1960s Liberty scarf, and has been brought to
life with buttery soft roses, cerise stocks and luscious foliage.
While the Rachel Deluxe offers a meadowy bouquet inspired by Liberty
Print’s Rachel fabric, which features hand-painted botanical flowers and
lush-green foliage, which has been recreated in a bouquet using quicksand
roses, chalky white nerine and thimbles of eryngium.
For a bold floral display, Bloom and Wild has created The Phoebe,
inspired by the 1961 Liberty Print fabric, the Phoebe and Jo, which
features bright florals interlinking with meadowy stems, the florist has
styled pops of orange freesias, purple veronica and roses with needles of
snapdragons and ribbons of chasmanthium grass.
The final design is a vintage-looking bouquet, The Elysian Day inspired
by the archival Liberty Print fabric, which first appeared in pattern books
in the late 1910’s, and has been brought to life with champagne lisianthus
and roses with pincushions of scabiosa.
Aron Gelbard, Bloom and Wild co-founder and chief executive, said in a
press statement on the brand’s website: “These special, limited-edition
bouquets were inspired by our favourite archival Liberty Prints and each
one is as much of a masterpiece as the print behind it. We think they’re
the ultimate gift idea for any occasion this autumn.”
Madeleine Macey, Liberty London marketing and communications director,
added: “Flora and fauna is in Liberty Prints’ DNA and it is beautiful to
see our autumn/winter collection literally come to life in the hands of
Bloom and Wild. The bouquets represent perfectly the feel of the different
prints and we love the idea of them entering people’s home in this new
Bloom and Wild launched four years ago and has been recognised as the
second fastest growing company in the UK and fifth fastest growing business
in Europe with growth of 13,818 percent. It has become the go-to online
florist for flowers that deliver through the letterbox. The floral website
states, “ordering flowers online should be as simple as sending a text
message,” which is why you can easily order via its website or app.
The Bloom and Wild Liberty Print collection will be available with UK
and EU delivery until November 18, with prices ranging from 36 to 50
Images: courtesy of Bloom and Wild