Cath Kidston to launch a Fearne Cotton collection
Fashion and lifestyle retailer Cath Kidston has confirmed that it is
teaming up with TV personality Fearne Cotton on a new product collaboration
that will launch at the end of October.
The limited edition ‘Fearne Loves’ collection will span fashion,
accessories and homeware and will feature iconic Cath Kidston archive
print, Hampstead Ditsy, alongside motifs that Cotton “holds dear,”
including tributes to her children, with sketched honeybees and t-rex
dinosaur’s taking centre stage, said the retailer.
The new fashion and homeware collection marks the first that the brand
has worked on with an ambassador, and follows the retailer’s highly
successful collaboration with Disney, which has included collections
featuring Mickey and Minnie Mouse, Winnie-the-Pooh, Peter Pan, Alice in
Wonderland, and the 101 Dalmatians.
Cath Kidston to launch first celebrity collection with Fearne
Xenia Xenophontos, head of communications at Cath Kidston, said in a
press release: “Fearne has been a long-standing brand ambassador and fan of
Cath Kidston, so we are extremely excited to announce the collaboration.
Fearne is a British style icon who perfectly encapsulates our brand values
and motto, to ‘brighten up your day’.
“This collection felt like the natural way for our special partnership
with Fearne to evolve, and we have thoroughly enjoyed working closely with
her on this exclusive collaboration. The result is a range we are all
extremely proud of, and we look forward to launching it later this year.”
Cotton added: “I’m so excited to be working with one of my favourite
British heritage brands. I’ve been a fan of Cath Kidston ever since I got
my first spotty table cloth from them in my first flat, so it’s been an
absolute dream to design such a positive, playful range with them.”
The ‘Fearne Loves’ collection will launch on October 26 and will be
available both online and in stores, and the brand will release more
information on the product offering nearer the launch date.
This isn’t Fearne Cotton’s first fashion foray, the TV personality has a
caters for kids aged 9 months to six years for boys and girls, and
previously had a womenswear and homeware line with very.co.uk.
Images: The ‘Fearne Loves’ print – courtesy of Cath Kidston
Want to stay up-to-date on the latest developments in the fashion industry? Sign up for the