Challenge The Fabric names debut winner

March 22, 2019 0 By HearthstoneYarns

Royal Academy of Fine Arts Antwerp graduate Brandon Wen has been crowned
the inaugural winner of the Challenge The Fabric Award organised by the
Swedish Fashion Council.

The launch event, which took place on the eve of London Fashion Week,
saw six finalists from around the globe competing for the 30,000 euro
prize, including two London-based designers Harry Freegard studying at
Central St. Martins and Paolo Carzana from the University of

The award was launched to celebrate creativity and open up a dialogue
about viscose, a biomaterial processed from wood, as an alternative fabric,
and Wen impressed the jury of fashion representatives, which included
Swedish designer Ann-Sofie Back and founder and designer of Vyner Articles
Heikki Salonen with the fabric innovation in his sculptural collection.

The jury said in a statement: “We were greatly impressed with the fabric
innovation in Brandon Wen’s collection, how he transformed reclaimed
viscose in imaginative ways that felt intuitive and unforced while
achieving zero waste.

“The work presented suggests an expansive, optimistic world-view, which
is supported by a sophisticated skill base – illustrated by high-quality
production – and a readiness to evolve as a business. We consider Brandon
an excellent ambassador for the Challenge The Fabric project.”

Wen presented his collection on the catwalk alongside the other
finalists, before being named the winner of the accolade and was presented
with a cheque for 30,000 euros to help him launch his label.

Images: courtesy of the Swedish Fashion Council