Chanel launches men’s make-up line
Chanel is set to debut its first make-up range targeting men in South
Korea from September 1.
The line, called Boy de Chanel, will launch with three “essential”
products a tinted foundation, coming in four colours, a matte moisturising
lip balm, and four shades of eyebrow pencil.
The male make-up line joins other male-specific products including
handbags and perfume as part of the Chanel Boy franchise, which is named
after Boy Capel, a one-time lover and muse of Coco Chanel.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to
dress women, Chanel draws inspiration from the women’s world to write the
vocabulary of a new personal aesthetic for men,” the company said in a
statement to WWD. “Lines, colours, attitudes, gestures….There is no
absolutely feminine or masculine prerequisite: Style alone defines the
person we wish to be.”
Chanel added: “By creating Boy de Chanel, its first makeup line for men,
Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is
not a matter of gender, it is a matter of style.”
The French beauty house has tapped South Korean actor Lee Dong-Wook as
the face of the new line.
Following the launch in South Korea the range will be made available
globally on the Chanel website from November and then in boutiques in 2019.
Chanel isn’t the first luxury house to launch make-up for men, Tom Ford
has a For Men line that includes a concealer, brow definers, a lip balm and
a bronzing gel.
Images: Boy de Chanel