Chi Chi London launches first mobile app

March 22, 2019 0 By HearthstoneYarns

Womenswear brand Chi Chi London has launched its first mobile app for
iOS and Android as part of what the brand describes as its “rapid expansion
plans,” which also includes a new website and a focus on growing
internationally.

The main objective of the app is for Chi Chi London to become more
accessible to their core customers and to strengthen its multichannel
officering as users continue to shift from using mobile browsers to
mobile apps, said the brand in a press release.

Daniel Najar, chief executive of Chi Chi London said in a press
statement: “The majority of our customers are young and very mobile savvy,
almost everything they do is from the palm of their hand. It was a natural
progression for us to launch this app, both for ease, speed and brand
growth. We hope to see up to 30 percent conversion rate coming through the
mobile app.”

The app boasts numerous features with the aim of providing customers
with an “engaging and personalised shopping experience” including styling
tips, wish lists, celebrity and influencer looks, style stories, daily ‘new
in’ products plus offers and news.

To tie in with how social media is shaping the way users interact with
brands, the app enables the customers to browse products via a feature
which resembles Instagram Stories, merging the line between social and
retail.

To coincide with the launch the retailer will be offering 25 percent off
first orders through the app.

Chi Chi London, which is one of the fast growing womenswear brands in
the UK, voted by The Times as one of the top 100 brands to watch,
specialises in affordable cocktail, prom and evening dresses.

Images: courtesy of Chi Chi London