Chiara Boni reaches the jetsetting customer
Chiara Boni La Petite Robe is known for their signature cocktail dresses
that are suitable for the elegant Italian woman and young socialites the
world over. What’s been missing from the fashion industry, however, is a
uniform for the jet-setting socialites of today. This fall/winter 2019
season at New York Fashion Week, Boni updated her signature modern, dynamic
style with a new hyper chic, regal attitude.
While her use of color was more muted including black, dark green, and dark
gold, the brand also introduced more luxurious textiles such as velvet and
taffeta. She didn’t forget her signature jersey fabric, which is perfect
for the traveling girl who wants comfort. While the jet-setting socialite
look of the eighties with the white shoulder pads and form fitting corsets
is thought to be long gone, Boni managed to update it for a contemporary
woman of today.
The concept behind this collection was a European grand tour, where Boni
reinterpreted the refined aesthetic of the country. Her homage to European
tailoring included classic suiting patterns, such as herringbone and plaid.
Other details included jumpsuits with applied pockets, dressed with flocked
Australian knots, and golden brocades with a 3D effect.
Skirts were done in a sculptural affected created through the use of new
peplum designs. More free flowing silhouettes were done this season to
contrast against the form-fitting corset styles for patterned coats.
Knits are new for the brand this season, including crewnecks done it the
brand’s signature jersey fabric. The traveling woman has found her new
uniform with this brand. With millennial consumers like to spend an average
of 4,549 dollars on vacation according to Forbes, they also need something
to wear. More affluent consumers are traveling expecting to present
themselves a certain way, and with her comfortable jersey fabrics and
elegant style, Boni is sure to become a go-to.
photos: courtesy of A. Cicognani