Dior bans Instagram bling at Paris haute couture week
Fashion powerhouse Dior brushed aside the whims
of the Instagram generation with its deliberately low-key new haute couture
collection Monday, arguing that the world’s most expensive clothes don’t
to shout about it.
Designer Maria Grazia Chiuri said she wanted the French label’s
prestige range to glorify classic craftsmanship rather than the flashy
that rack up “likes” on social media.
“It’s hidden luxury,” the Italian explained as the collection of
ballgowns and neat, 1940s-inspired tailoring went on show before the global
fashion elite in Paris.
“The audience that buys couture is not an audience that spends its
Instagram,” she told AFP.
“The audience for couture knows what couture means — it’s a piece
made specially for you, just for your body, that it needs time.”
Chiuri went back to basics for autumn/winter 2018-19, kicking off
muted palette of nudes, navies and dusty pinks which eventually warmed into
tangerine, leaf green and colourful embroidery.
Many of the models wore demure berets or the kind of timeless,
gowns that wouldn’t go amiss at the stiffest of high society balls, but
was also not afraid to let the odd nipple peek through.
After taking a strong feminist stance in her recent work, she also
few sharp gold power-suits among a wealth of feminine touches such as
Some of the gowns required 800 hours of work — a hallmark of haute
couture, reflected in price tags that can soar into the tens of thousands
and Chiuri said her discerning customers didn’t need to be ostentatious.
“Sometimes people believe that couture is something that shows off, that
it’s expensive, that has to be visible,” Chiuri said. “No, that’s not
Birdsong and flamingo feathers
Only 14 fashion houses boast the “haute couture” label, which is
under strict criteria by the French government to reflect the craft that
into these hand-sewn, custom-made garments.
Chiuri said she wanted her new range for the 0.0001 percent to pay
to the “atelier”, the designer’s workshop where the magic happens.
That much was clear from the backdrop of white-clad designer’s
at Paris’s Rodin museum, where Hollywood actress Katie Holmes and
Secret model Karlie Kloss were among the audience.
If Dior stuck to tradition then Iris van Herpen took the opposite
on day two of haute couture week, unveiling a collection true to her
credentials as one of the most boundary-pushing designers out there.
The Dutch futurist said she was inspired by “the current scientific
in which biology converges with technology”, showing off dresses whose
patterns mimicked the soundwaves produced by birdsong.
Some of her designs would not have looked out of place in the Star
cantina, including a black wire bodice that sat over the model’s body like
cage, and a dress made of innumerable grey pleats that blossomed into a
Schiaparelli, meanwhile, took on a playful animal theme, with
Bertrand Guyon mixing zebra and leopard prints with the label’s trademark
shocking pink and decking out models in bunny-ears and feathered flamingo
Photos courtesy of Dior