Fabletics collaborates with Madelaine Petsch

August 4, 2020 0 By HearthstoneYarns

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Fabletics has collaborated with Riverdale actress Madelaine Petsch for a
limited-edition capsule collection focused on activewear. Inspired by the
actress’s favorite runway trends, the capsule features fashion-forward
details combined with all the support and contouring benefits of Fabletics
sports bras and leggings.

“After pouring my heart and soul into this for the past 12 months, I’m so
proud to announce my new Fabletics collection is here!” Petsch said in a
statement. “I’m very detail-oriented, so I spent a lot of time perfecting
every outfit and making sure you can wear them to the gym or in your daily
life. Nothing was overlooked!” The size-inclusive range includes leggings,
shorts, and joggers in universally flattering fabrics, like the brand’s
revolutionary Motion365 featuring breathable compression, and
state-of-the-art SculptKnit offered in plus-sizes for the first time.

“As someone who loves fashion and practically lives in activewear between
traveling, heading to set, and actually working out, I wanted to fuse
high-performance, comfortable workout gear with the latest runway trends,”
Petsch added in a statement. “Every piece is my favorite!” In a range of
support levels, the bras include details like asymmetric necklines,
alluring cutouts, and feminine ruffles, while her versatile jackets and
tunics are built with pockets and adjustable features. Grounded in a red
color palette­ — a nod to Madelaine’s Riverdale character — the capsule
collection is built on principles of athleisure.

In sizes ranging from XXS-4X, the limited-edition Madelaine Petsch x
Fabletics collection is available now on fabletics.com and in Fabletics
retail locations across the U.S. The assortment consists of nine outfits,
with VIP prices starting at 34 dollars and 95 cents.

In a post-quarantine world where many people are still working from home,
athleisure still seems to be a sweet spot for brands. Formal wear sales
might be down with the decrease of people in offices, the athleisure market
is still on track to rebound and see growth, even after market contraction
from stores being shut down.

photo: courtesy of Karla Otto