Fossil and Puma Team-up for Smartwatches
Lifestyle accessories specialist, Fossil Group has announced that
it has signed a partnership agreement with sportswear brand Puma, for
the design, development and distribution of Puma-branded watches and
smartwatches through 2028. The first pieces of the collaboration
scheduled to hit the market next year.
The two brands will collaborate on the design and manufacturing of
the watches which will be made available through the Fossil Group’s
extensive distribution networks including department stores, specialty
retailers and all ecommerce channels spanning over 150 countries.
“Puma is one of the world’s leading sports brands,” commented Kosta
Kartsotis, chief executive officer at Fossil Group in a statement. “We
are excited to partner with them and bring our world class design and
distribution capabilities to the Puma watch collection.”
CEO of Puma, Bjørn Gulden added, “Time makes or breaks athletes,
which is why the right partner for watches and wearables is
particularly critical to our brand. We are pleased to team up with
Fossil Group, whose strong focus on innovation will help us make
products that fit the needs of our consumers and the world’s fastest
The Fossil Group began engaging with licensing partners in 1997 and
has now expanded its portfolio to 17 brands including Michael Kors,
Karl Lagerfeld, Kate Spade, and now Puma.
Image: Puma website