FW18-19 Women’s Fast Fashion Denim Directions
Trendstop gives FashionUnited readers an industry insider’s guide to the
key women’s Fall/Winter 2018-19 denim directions for the fast fashion
Trendstop’s denim experts bring you the essential looks that will be
directly impacting the women’s denim sector. As the new season’s retail
collections start to drop, the short turn-around times within the fast
fashion market mean designers are able to quickly react to the very latest
trends. Denim is a key aspect of any collection, whether as a go-to staple,
trend-led must-have or forward, statement piece. Our comprehensive apparel
key item coverage and dedicated product galleries evaluate each trend’s
commercial value and longevity, giving you the best possible basis for your
This week, FashionUnited readers get an exclusive look at three
essential fast fashion denim trends. Athleisure Influences sees denim and
sportswear come together for the ultimate on-trend hybrid while
DecorativeDenim explores the ongoing interest in customisation. The
Oversized Utility Jacket takes a classic silhouette and modernises it for
the new season with fresh proportional play.
The hugely influential sportswear and athleisure markets are informing
the sports-inspired details being incorporated into denim. Relaxed
silhouettes are enhanced with draw cords, sports panelling and functional
utility, stylishly fusing two key wardrobe elements.
Traditional jeanswear silhouettes are reawakened, elevated with
studding, decorative embellishment and hand-customisation techniques that
add a uniquely personal touch to staple jackets and jeans. Oversized
silhouettes and cut-off sleeves enhance the upcycled, vintage appeal.
The Oversized Utility Jacket
The classic denim jacket is scaled up for Fall Winter 2018-19 with
oversized, masculine proportions and rounded, sloping shoulders for a
relaxed feel. High function utility components develop orderly
compositions; pocketing, top-stitching and a mannish handle broaden
FashionUnited readers can get free access to Trendstop’s Spring Summer
2019 Denim by Premiere Vision Trade Show Overview, a curated look at the
upcoming denim trends. Simply click here to receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.
Images courtesy of Trendstop, left to right: Lacoste, Tommy Hilfiger,
Sacai, Dolce & Gabbana, Manish Arora, Ashish, Alberta Ferretti, Mother of
Pearl, Ujoh, all Fall Winter 2018-19