H&M Group to launch new apps with Google and HoloMe

March 22, 2019 0 By HearthstoneYarns

H&M Group is set to showcase two new “cutting-edge” technology features
during Stockholm Fashion Tech Talks, the conference on fashion
digitisation, which have been created in collaboration with Google and

Elin Frendberg, H&M group business development, said in a press release:
“At H&M group we constantly work on innovations that create extraordinary
customer experiences. The fashion industry is changing fast and technology
is more important than ever as an enabler in adapting to an ever-changing

The first technology feature is H&M Home Stylist, which has been created
in collaboration with Google. The voice application from Google Assistant
provides personal styling suggestions, mood boards and inspiration for
every room in the home, states the retailer, and will mark the first voice
applications to be released within the fashion and interior segment.

The app will be accessible when you ask the Google Assistant to talk to
H&M Home Stylist on your phone, and to make the experience even more
personal the application will have an exclusive human voice. The retailer
added in a statement that the H&M Home Stylist will be “tested and
developed” with input from its customers.

In addition, the H&M group brand Monki has partnered up with HoloMe to
explore the creation of high definition human holograms in Augmented
Reality, which will go in test today and will be accessible through a
smartphone or tablet with minimal data usage, turnaround time, and
processing power.

The app will offer images of nine selected Monki outfits, which have
been enhanced with effects in 3D, allowing the viewer to monitor the
garments in great details and experience the holograms as being present in
the room.

Frendberg added: “The two cases we are announcing and testing are
illustrations of cutting edge technology in our field. We are really
excited and proud to soon release our first voice stylist for H&M Home and
to be able to explore a world with a unique Hologram/Augmented Reality
experience for the Monki customer.”