Interview: Save My Bag export manager Valentina Calabrese
The Italian brand of bags and accessories Save My Bag is considering the
possibility of opening the first monobrand store in Moscow. This Valentine
Calabrese, the manager of export sales of the company, told this
FashionUnited. Most likely, the launch of the store will take place in
2019. In addition to Moscow, the company, together with the distributor,
also studies the regional markets of the Russian Federation. What attracts
the brand of Russian buyers, FashionUnited asked the representative of Save
My Bag Valentina Kalabreze.
How has the brand been developing in Russia?
We have started working with a very important distributor on the Russian
market and we have managed to reach some key clients. The product is quite
peculiar and it will take some time for a new market to get used to it’s
revolutionary fabric. However, most of the clients who have seen the
collection so far, have found it very appealing. We expect a big growth for
next season and we have received some proposals to open a mono-brand in
Moscow that we have been evaluating.
When was first time you entered the Russian market and how is the brand
We entered the market throughout a very well respected group who is
dealing with the customers on the territory directly, presenting the
collection according to the company guidelines in their showroom in
How are sales in the country? What online stores do you collaborate
As I said, we have started to present the brand on the market very
recently and it is still a work in progress. However, at the moment we work
with the following online stores on the market: Matrona, Krasnodar, No One,
Mosca, Milo Group, Nizny Novgorod, Fashionezone, Minsk, Hiton, and Kharkov.
Experts claim the main issue affecting the fashion industry is that
buyers have no money. How does this affect your retail plans? Do you plan
to open boutique in Moscow? What marketplaces did you consider for the
Certainly the situation of the market is quite different from some years
ago. However, at Save My Bag, we have always kept a niche audience even in
difficult economic times. Our average prices and our colorful presentation
attracted clients very easily. The clients usually buy impulsively without
overthinking. We have been evaluating the opening of a mono-brand in Moscow
with a Russian partner at the moment. It will likely happen in 2019. Russia
is quite big and there are some interesting cities for shopping, beyond
Moscow. Our partner is exploring all possibilities.
How do you foresee the behavior of the Russian buyer?
The Russian buyers are very careful at the moment. However they seem to
be attracted by our format and the low prices of our products.
Do you plan to change brand’s range for Russia?
We have already taken in consideration some changes customized for the
Russian market following the suggestions of our distributor. Some new
prints or applications have been added to our collections with Russian
customers in mind.
What is the DNA of the Save My Bag brand?
Innovation is in the DNA of our brand just as creativity is in its soul.
Save My Bag enjoys creating new products and finding new ideas.It’s an
alternative for those women who want to express themselves outside clichés.
It revolutionizes the concept of the bag itself
by thinking of fashion from a new perspective: free from rules, free from
impositions and outside schemes.
Where is your manufacturer located? What materials are used for
production of bags?
Save My Bag was founded in 2013 in Bergamo, Italy. We have reached
international success by making sure each bag is carefully crafted in
Italian style: fabrics and hardware are sourced, designed and produced in
Italy. The key to the success of Save My Bag is its innovative Poly-Fabric
with Lycra material: a super soft blend that is even lighter than
neoprene.Chic and cruelty free, resilient and refined. A washable and
elastic fabric that adapts to everyday needs with great versatility.
This article was originally written for FashionUnited.RU. Edited by
Photos courtesy of the brand