Linder takes communal design approach at New York Fashion Week
For their spring/summer 2019 collection, Linder took a communal approach to
design. Sure, every designer has a team working with them, but what Linder
did was a little bit different. The collection was designed round-table
style, with strong consideration given to whether members of the team said
they would wear a piece or not. The idea behind this was to create a
collection that would work for someone who doesn’t want to completely
identify with a brand.
“My inspiration was a customer who wants to put together her own look and
tailor her own identity through choosing individual pieces that she relates
to or connects with,” said Linder founder and designer Sam Linder to
FashionUnited. “This collection is an emphasis on the mix-and-match. I
didn’t want it to feel like we just copied a bunch of stuff off the rack in
a Goodwill shop. I wanted there to be a sensibility you could track through
the whole collection.”
Linder designs spring/summer 2019 collection round-table style
This collection could easily be summed up as eclectic. Leathers were paired
with denim, workwear with athleisure, and knitwear with denim. If Linder’s
goal was to have no one definition of their collection, they succeeded.
Variety is the spice of life, and was the thesis of this line. “I’m very
happy with someone wanting to buy some pieces from the collection, and
hating the rest of it,” Linder said to FashionUnited.
While there’s been a return to uniform dressing, Linder has managed to find
a design balance between that customer who wants to look serious about what
they are doing and not be restrictive. “We don’t focus on making things
crafted, we focus on making products,” Linder said to FashionUnited. “Every
person on our team brings something different, and we basically get out of
the way and let people do what they love. We have hand knitted bag handles
and coats with hand painting. Getting out of the way can help a lot of
things happen organically.”
Other pieces in the collection included linen and light cottons for warm
weather, along with denim, t-shirts, sweatshirts and sneakers. Plaids,
stripes and color blocking were mixed up together, because this way of
combining individual pieces, rather than wearing a pre-styled outfit, seems
like the most natural way currently to express individuality.
It was a collection that was uniquely Linder for the customer who doesn’t
have a one note style. Let’s get multi-faceted for spring/summer 2019.
photos: courtesy of Thomas Hauser