#LoveNotLandfill launches Bambi designed clothes banks

March 22, 2019 0 By HearthstoneYarns

London-based eco-fashion campaign #LoveNotLandfill has unveiled clothes
banks redesigned by anonymous street artist Bambi to encourage the
recycling of unwanted clothes.

With more than 35 million items thrown in the bin by young fashion
lovers each year, the #LoveNotLandfill campaign, co-funded by the EU and
London Waste And Recycling Board (LWARB), is hoping that the Bambi-designed
clothes banks will educate young fast fashion fans on the perils of
throwing unwanted items of clothing into the rubbish bin.

The limited-edition spray-painted clothes banks will be going into
TopShop’s Oxford Circus store, Beyond Retro in Great Marlborough Street and
Ealing Broadway Shopping Centre from September 13, with two more coming
later in September in Westfield’s shopping centres in Shepherd’s Bush and
Stratford.

Bambi, who is often dubbed the ‘Female Banksy,’ has created a striking
image of a young girl holding up a dress with disdain, and it is hoped that
the bright and eye-catching, tongue-in-cheek image on the clothes banks
located in busy shopping locations around London will make them
particularly accessible for young fashion lovers.

The move comes as the campaign reveals that a quarter of 16-24 year olds
do not know what they can do to reduce the impact of fast fashion, while
over a third have never used a clothes bank, and 70 percent of those polled
never put damaged clothes in a bank, with 60 percent surveyed in the
nationwide poll confirming they throw them into general rubbish bins
instead.

Hannah Carter from #LoveNotLandfill said in a press release: “We want
people to stop throwing clothes away and pass them on instead to slow down
the pace of fast fashion. We’re not telling them to stop loving fashion. We
want them to enjoy their outfits but then dispose of clothes carefully,
because all items have a second hand value.”

Images: courtesy of #LoveNotLandfill