‘Made in Britain’ appeals to international consumers
The ‘Made in Britain’ trademark stamp, as seen on fashion products,
chocolates and even cars, makes products more appealing for international
consumers, according to a new report from delivery specialist Whistl.
Its research found that 95 percent of international consumers said that
a ‘Made in Britain’ stamp would “positively influence their decision to
buy,” as they see it as a sign of quality, while 68 percent stated that
they were most likely to make a purchase if the product was made in the UK.
In terms of the most ‘British’ brands, its survey found that it was
Burberry, Cadbury’s and Rolls Royce were the three most popular.
With regards to the most British fashion brands searched for on Google,
Whistl noted that as well as Burberry, Asos, Next, Topshop,
PrettyLittleThing, Sports Direct, Marks and Spencer and New Look were
Asos was noted in the top in five of the six countries outside of the
UK, only topped by Burberry and Britain’s biggest fashion retailer Next in
China, while PrettyLittleThing hit the top searches in both the US and
Australia to showcase its growing influence.
Burberry has global fans in Hong Kong, Taiwan and Singapore and despite
being the ninth most searched for brand in the UK, it makes the top five in
countries such as the US, China and France.
Marks and Spencer was a popular search in the UK, coming second behind
Next, as well as Ireland, Cyprus and Hong Kong, while Topshop was made the
top 5 in Australia, China, France, Ireland, Germany, Spain and the US.
The research also found that British culture is helping the county’s
clothing exports with a 63 percent rise in traditional tweed clothing over
the past ten years, driven more recently by the popularity of TV shows such
as Peaky Blinders.