Madewell to offer wider side range
The long-running women’s clothing brand Madewell is set to expand its
The company will now make available dresses, tops and jackets that go
up to 3X while denim pieces will range from 23 to 37. The 52 new pieces
mark a step forward for the brand as it joins several notable fashion
houses like Savage X Fenty, ASOS, Loft and New York and Company that have
taken steps towards size inclusivity.
“We’ve been closely working with third party fit experts to create our
extended sizes according to industry standards in the perfect fit across
all styles,” representatives for Madewell said in a statement. “This is
part of our larger initiative to reinvent the standard of fit to reflect
the real, diverse spectrum of the American customer.”
The retailer first began efforts to incorporate a wider collection of
clothing back in January when it teamed with J. Crew to start featuring
jeans at sizes up to 35. Madewell also unveiled a new form of attire known
as curvy fit.
The new items are currently available at www.madewell.com.
Photo credit: Courtesy of the brand.