Nasty Gal extends sizes for the first time

March 22, 2019 0 By HearthstoneYarns

The fashion-forward Nasty Gal brand started by “#girlboss” creator
Sophia Amoruso is launching its first-ever extended size campaign.

The company is now part of a growing initiative undertaken by several
major brands to offer more inclusive offers that cater to a wide range of
body types. The line, which was announced on Tuesday, includes sizes from
0-18.

“We’re finally joining the party,” read a statement from the brand.
“Confidence, fearlessness and individuality make up the core of who we are,
but size inclusivity was not always part of the conversation. Safe to say,
we were overdue for a change.”

As part of the new capsule, ads starring model and influencer
Alessandra Garcia Lorido have been released. The images, which are set
against a Los Angeles backdrop, showcases pieces like graphic t-shirts and
jackets – comprised denim, vegan leather and cotton.

Now owned by BooHoo, Nasty Gal, has become a staple of female
empowerment since its launch in 2006 and has been a go-to source for
affordable attire.

The new looks can be purchased via the official Girl Boss website.

Photos courtesy of the brand