Nasty Gal partners with artist Jaydee for International Women’s Day
E-commerce brand Nasty Gal recently partnered with artist Jaydee for a
new collaboration. The partnership includes a collection centered on female
empowerment for International Women’s Day on March 8.
The collaboration includes a variation of clothing ranging from shirts,
denim, leather jackets, and more. Made from vegan leather materials, the
jackets are priced from 140 to 180 dollars. Designed by the Nasty Gal team
and Jaydee, the shirts will retail at 30 dollars and range up from there.
In order to spread female empowerment, the collection is meant to
comemorate the day as well as Women’s History Month. “International Women’s
Day is something we’ve approached from a content standpoint the last few
years,” Nasty Gal editorial director Tiyana Grulovic said in a statement. “We’ve been
thinking about it for a really long time and we finally found our ideal
partner in Jaydee…She comes from a place of female empowerment and really
clicked with our brand.”
This partnership comes after Nasty Gal was acquired from Boohoo.com. The
company was saved from bankruptcy in February 2017 from the e-commerce
brand. Nasty Gal experienced major backlash and issues with delayed orders
towards the end of the bankruptcy. Once the Manchester-based brand took
over the label, they seem to have been progressing positively in sales.
Since then Boohoo group’s overall revenue rose 106 percent to 364.89
dollars, as reported by WWD. In this acquisition, it seems that the Nasty
Gal brand has been saved temporarily.