Net-a-Porter launches emerging talent platform

March 22, 2019 0 By HearthstoneYarns

Luxury e-tailer Net-a-Porter has announced it is launching the Vanguard,
an emerging talent platform to “nurture and develop” fashion designers for
its global clientele on September 6.

The Vanguard will act as an incubator and accelerator, offering emerging
fashion designers access to Net-a-Porter’s expert team of specialists who
will provide them with mentoring, practical advice and marketing support to
enable them to develop a long-term successful business, said the luxury
e-tailer in a press release.

Each season, Net-a-Porter’s buyers will select brands who they predict
will make a “lasting impression on the future fashion landscape,” with up
to four new brands being welcomed into The Vanguard for the spring/summer
and autumn/winter each year, with brands graduating from the platform once
their businesses have “sufficiently matured after a few seasons on site”.

For autumn/winter 2018, Les Rêveries, Martinez, RŪH and Gu_de will take
part in a mentorship programme that Net-a-Porter has developed to outline a
360-degree approach to building a successful and sustainable business in
today’s industry that goes beyond design.

With each brand set to receive mentoring sessions on buying, business
strategy, marketing and PR, social media, and tech as well as advice on
entering new markets and territories.

Net-a-Porter accelerator The Vanguard to “nurture” emerging brands

Alison Loehnis, Net-a-Porter and Mr Porter president, said in a
statement: “Net-a-Porter has always taken a long-term approach to nurturing
new designers, and I see The Vanguard as formalising this commitment in a
way that will make a real difference to young brands.

“As a business, we have so much to offer by way of expertise, not to
mention the invaluable exposure to our global audience. It will be a
delight to see more talent flourish through this exciting programme.”

In addition, The Vanguard will be supported with a visual campaign that
mirrors the theme of promoting emerging talent by working with
up-and-coming photographers, models and creatives.

The four brands span across womenswear, bags and footwear, and come from
New York, South Korea, Naples and Spain. Les Reveries is a New York-based
brand founded by two sisters, Wayne and Ai and offers dresses and knitwear,
while RŪH is a womenswear brand founded by Sonia Trehan that focuses on
craftsmanship and partners with a family-run factory in Naples.

The final two brands taking part for autumn/winter 2018 are Martinez, a
footwear label founded in 2017 by Julien Martinez, a French shoe designer
of Spanish origin, who uses hand lacing in his classic silhouettes, while
bag brand Gu_de, founded by Ji Hye Koo in late 2016 is inspired by the
1970s and produced in South Korea.

This isn’t the YNAP group’s first emerging talent project, Yoox launched
its first fashion talent scouting programme in 2004 and continues to
support new talent through initiatives such as The Next Talents project,
established in 2011 with Vogue Italia, which supports young designers and
YooxYGen awards in partnership with Parsons School of Design which focuses
on promoting responsible fashion practices.

Images: courtesy of Net-a-Porter