New Converse x Dr. Woo collab: sneakers that change color with wear and tear

March 22, 2019 0 By HearthstoneYarns

Converse has partnered up with tattoo artist Dr. Woo once more. In this
new collaboration, Dr. Woo was invited to work on a new version of the
Converse Chuck 70 which transforms through abrasion and friction. The more
“beat up” the shoe gets, the more it reveals an underlying print. That way,
the sneakers change colorway over time.

“The beauty in the breakdown of the shoe is what I
wanted to highlight”, said Woo on Converse’s website. “The way you receive
the shoe is not the end of the game. It is fully pliable and moldable to
however the wearer wants to wearer. Putting your shoe through that is the
reward — seeing how it gets beat up”.

The capsule collection also
includes a jacket with embroidered and heat transferred art drawn by Dr.
Woo, as well as youth versions of the sneakers — these do not feature the
“reveal” effect, though. Only the adult versions change with wear and
tear.

The Converse x Dr. Woo is set to be launched on September 6 at
Converse’s e-commerce and select retailers worldwide. Prices were not yet
disclosed.

Pictures: Nike newsroom