Nike collaborates with Matthew Williams in data-driven training collection

March 22, 2019 0 By HearthstoneYarns

A new training collection is to be launched later this week by Nike.
Designed in partnership with American designer Matthew M Williams, the
creative director of Alyx, the pieces incorporate computational design
and computer data which analyzed motion, heat and sweat zones.

Nike
decided to invite Williams to design a collection after launching its first
data-driven T-shirts last year. Williams created a series of
data-driven pieces, including shirts, pants and accessories. Nike says on its website that the Italy-based designer caught its eye because of his “unique aesthetic with an unwavering eye for
utility”. Williams was among the
LVMH Prize finalists in 2016.

”You need human beings to still figure out
how to interpret data in a great way”, said Kurt Parker, Nike’s Vice
President of Apparel Design, in a statement about the collaboration. “You need functionality in
multiple areas in a training collection because we know won’t only be used
in the gym. For example, you need pockets, and you need elements that are
detachable and adaptable. Matthew included a towel as part of the
collection, which is something that he knew was needed”.

The Nike x
MMW collection is set to hit stores worldwide on June 12.

Images:
Nike newsroom