Nike stores closed in South Africa due to racist web post
Nike has found itself in some racial hot water. Their stores in South
Africa have temporarily shutdown thanks to public outcry over a racist
comment made by a man that local media says has ties to the company.
Nike declined to comment on the store closures, but they did issue a
statement reiterating its “long-standing commitment to diversity, inclusion
and respect”, and also said the man in the video posted online was not a
Nike in controversy over racist man allegedly affiliated with the
In the video a white man with a South African accent used the word kaffir,
which is essentially the South African equivalent to the “N word” here in
the United States. Although the man himself is not a Nike employ according
to the company, Times Live online news reported that the man is married to
a merchandising director of Nike.
According to Business of Fashion, a Nike spokeswoman in London declined to
comment, and Reuters was unable to independently verify the person’s
News reports from South Africa said that Nike had closed their stores.
Reuters confirmed that two were shut at a mall in the Stanton district of
Africa’s far left nationalist party, the Economic Freedom Fighters, said
they would file a criminal complaint against the man. They are well known
for not standing for racism associated with any fashion companies. They
were the same group who led a charge to trash six H&M stores after they
posted a photo on their e-commerce channels with a young Black boy wearing
a T-shirt that said “coolest monkey in the jungle”.
In this age of the internet with everyone being taken down left and right
for their racism, people should really be more careful. Just remember,
Roseanne Barr’s television career recently ended because of her racist
remarks on Twitter.
Photo: Nike Newsroom