Norwich University student wins Children in Need competition

March 22, 2019 0 By HearthstoneYarns

Megan Grinham, a final year fashion design student from Norwich
University of the Arts (NUA), has been unveiled as the winner of the
competition to design the official T-shirt for BBC Children in Need’s 2019
fundraising campaign.

The competition was organised by Graduate Fashion Foundation, the
charity behind Graduate Fashion Week, and 2019 sponsor George at Asda, who
challenged students to create a T-shirt design to be the official BBC
Children in Need charity t-shirt for their 2019 campaign that was gender
neutral and age less whilst showcasing innovation, manufacturing techniques
and what BBC Children in Need meant to them.

Grinham’s design was picked by the George at Asda team from hundreds of
entries by undergraduate students from across the 38 UK Graduate Fashion
Foundation member universities.

The winning design will remain a “closely guarded secret” until it is
officially unveiled later this year at the Graduate Fashion Week Gala Show
on June 5, 2019, however, the press statement added that as winner, Grinham
will work with the team at George at Asda to “refine her design” ready to
go into production.

In addition to designing the winning T-shirt, which will be used
throughout BBC Children in Need’s 2019 campaign and will be sold in 400
Asda stores around the country this autumn, with proceeds from the sale of
the t-shirt benefitting the charity, Grinham also wins a two-week paid
internship at George’s head office and an invitation to attend a BBC
Children in Need photoshoot and the Appeal Show in November.

Commenting on finding out that a Norwich University of the Arts student
was the winner, Kate Farley, Course Leader Fashion and Textiles at NUA,
said in a statement: “We’ re delighted that Megan has created the winning
design – she’s a talented student who cares about people and the
environment. She’ll be thrilled to see people wearing her design in support
of such a great cause.”

Norwich University of the Arts student to design official BBC Children
in Need T-shirt with George at Asda

Two runners up in the design competition will be announced shortly, with
an exciting exhibition display at Graduate Fashion Week.

Estella Arroya, senior design manager at George at Asda, added: “We’re
so pleased to be working alongside both BBC Children In Need and Graduate
Fashion Foundation again this year, and continuing to have the opportunity
to work with fantastic new talent such as Megan.

“Both charities hold a close place in our heart and we look forward to
working with them both as we move forward. Were also thrilled to be home of
the official BBC Children in need T-shirt.”

Martyn Roberts, managing director at Graduate Fashion Foundation, said:
“Graduate Fashion Foundation is extremely excited to host such an exciting
competition for our talented undergraduate students. BBC Children in Need
is a wonderful charity, and we are delighted to be working with them and
George at Asda on their campaign for the official charity tee this year. We
congratulate Megan and look forward to showcasing the winning design at
Graduate Fashion Week in June.”

Image: courtesy of Graduate Fashion Foundation