Old Navy teams with Popsugar for first-ever "tween" line

July 28, 2020 0 By HearthstoneYarns

Old Navy is launching its first “tween” apparel collection, for
children aged 10 to 13. The limited edition line is created in
partnership with women’s lifestyle site Popsugar.

Called PS x ON, the gender-inclusive line includes comfortable
essentials. The pieces were designed in collaboration with a set of
tween advisors for clothing intended to make young people “feel
confident, channel kindness and make a statement for whatever
back-to-school looks like this year,” as stated in a press
release.

The team of advisors included musician and athlete Jensen Gereng,
level eight gymnast and YouTuber Alizé Lee and Kheris Rogers, a young
designer who uses bold fashion to make statements on equality.

“As a family brand, we’re constantly challenging ourselves to
innovate the business to best serve all ages, sizes and
personalities,” Andres Dorronsoro, SVP and GM of merchandising at Old
Navy, commented. “We saw an opportunity in the tween market and were
immediately inspired by this next generation that is inclusive,
culturally-conscious and not afraid to stand up for what they believe
in.”

Image: Gap Inc.

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