Reebok launches debut Victoria Beckham collection

British fashion designer Victoria Beckham has launched her highly anticipated debut activewear collection with Reebok, which combines a “laid-back Californian spirit with refined British tailoring”. The premium sportswear collection billed as “high performance meets minimalist design” features a series of technical garments, for men and women, as well as some unisex pieces, that have been…

By HearthstoneYarns March 22, 2019 0

Canada Goose supports Inuit artisans through new program

Canada Goose is launching a new social entrepreneurship initiative. The new program is intended to provide support to Inuit craftsmen, whose culture introduced the parka garment originally. The Canadian luxury outerwear and winter performance apparel company has built its brand on innovation and craftsmanship that is informed by the rugged demands of the Arctic climates.…

By HearthstoneYarns March 22, 2019 0

Britons want more information about their clothes

Eight out of ten Britons feel that brands should provide more information on their environmental commitments, and almost three-quarters of the UK public think clothing brands should be responsible for what happens in their supply chains and should ensure garments are manufactured in an environmentally friendly way, states a new opinion poll by Ipsos MORI.…

By HearthstoneYarns March 22, 2019 0

M&S receives first-ever award from PETA for vegan retail

Marks and Spencer has been recognized for its vegan efforts. PETA awarded the British retailer with its first ever “Vegan-Friendly High Street Retailer” recognition. M&S has broadened its product offerings across both fashion and food to allow vegan-friendly options for customers who follow the lifestyle. The retailer’s Plant Kitchen range offers over 50 vegan food…

By HearthstoneYarns March 22, 2019 0

Is fashion week no longer in fashion?

London – Precisely one year ago at the start of the autumn winter 2018 season the Wall Street Journal surmised that the traditional fashion show was in full disruption mode. Many designers and brands were searching for novel ways to show their collections or synchronise their runways to coincide with their product drops. The see-now-buy-now…

By HearthstoneYarns March 22, 2019 0

How fashion brands cash in on Valentine’s Day

Americans spend 19.6 billion dollars on Valentine’s Day, according to insights on last year’s spending gathered by Edited. Unsurprisingly, men spend almost twice as much as women on the romantic holiday. With the average man spending around 196 dollars on gifts for V-day, gone are the days when a simple card and heart-shaped box of…

By HearthstoneYarns March 22, 2019 0