Athleta debuts Suit Up campaign
After years of vigorously testing their designs on athletes, the company teamed up with notable female figures including 3x world champion kite surfer Moona Whyte, 2x medalist and ISLA National Lifeguarding Champion Alice Henley, 2x FINA silver medal cliff diver Ginger Huber, and synchronized swim team The Aqualillies for the launch of Suit Up, the…
Liberty London Fabrics to launch Peter Rabbit print
Liberty London Fabrics, the luxury design house and retailer known for its iconic fabric prints, has created two limited edition fabric prints to celebrate the new Sony Pictures film, Peter Rabbit. The two limited edition fabric prints will be available in 4 colourways and are being used for an exclusive collection of products available in…
Google Shopping report says the future is mobile
The 2018 Google Shopping Benchmarks Report by Sidecar shows Google Shopping is the still the key marketing and shopping platform for retailers selling online. Total revenue within the channel increased 64 percent from 2016. Mobile’s share of revenue increased 19 percent, accounting for 36 percent of total revenue in 2017. As consumers broaden their queries…
In Pictures: Stutterheim x Band of Outsiders
Swedish outerwear brand Stutterheim have launched a collaboration with London-based menswear label Band of Outsiders for autumn/winter 2018. The collaboration first shown at the Band of Outsiders presentation during London Fashion Week Men’s in January, is inspired by the idyllic winter-sports holiday and was showcased by ice-skaters on the Somerset House ice skating rink. For…
Is full price fashion over?
It is well documented that fast fashion brands have had a negative impact on consumer shopping habits. Many customers are no longer willing to pay full price for clothing, with discounting, off-price retail and affordable fast fashion changing the global retail landscape. But never before has high-end fashion had it so tough. Today I visited…
Fashion label dies with us, say Dolce and Gabbana
Italian fashion icons Domenico Dolce and Stefano Gabbana said Thursday that their famed Dolce & Gabbana label would die with them. “Once we’re dead, we’re dead. I don’t want a Japanese designer to start designing Dolce & Gabbana,” Gabbana, 55, said in an interview with Italian newspaper Corriere della Sera. The veteran fashionistas launched their…
Alexander Wang launches Pride capsule collection in campaign for Trojan condoms
Alexander Wang wants you to “protect your wang”. The American designer has partnered up with Trojan Condoms for the second year in a row to support the New York City Pride march. Last year Wang designed the float Trojan used in the event, as well as the packages of the condoms they distributed. This year,…
Chinese fashion investor Wendy Yu’s take on London Fashion Week AW18
London – It has been one month since buyers, influencers and members of the press flocked to London for the Autumn/Winter 2018-2019 edition of bi-annual fashion week – which proved to be a standout event. It was a fashion week of many firsts and lasts, with presenting his final collection for heritage fashion house Burberry,…
Jérôme Boateng to design collection with H&M’s /Nyden
H&M Group’s newest brand, /Nyden has confirmed that it is teaming up with German International footballer Jérôme Boateng to design a collection of clothing that reflects his “unique style” to launch in spring 2019. Boateng, defender for Bayern Munich and Germany’s national football team, said in a statement: “I have always liked wearing clothes that…
Celebrity Dressing: Behind the scenes of a Met Ball gown
The email from Stylist X arrived sometime early March. Would Designer X be interested to dress Celebrity 1 and Celebrity 2 for the Met Ball in New York? There was, of course, no decision to consider. Designer X, jubilantly, accepted the opportunity without hesitation. The Met Ball gala, as we all know, is not your…