Proenza Schouler to create makeup line with Lancôme

March 22, 2019 0 By HearthstoneYarns

New York-based fashion label Proenza Schouler is partnering with Lancôme
for a new line of makeup that is due to be available in stores from July.

The luxury beauty brand will see Proenza Schouler create a capsule
collection for AW18 with co-founders Jack McCollough and Lazaro Hernandez
having a blank slate in all forms of its design.

“Borne by the radical approach of Jack McCollough and Lazaro Hernandez,
Proenza Schouler fashion is the manifesto of a strong, free femininity,”
said Françoise Lehmann, general manager of Lancôme International, in a
statement. “The idea of ’empowerment’ is at the heart of their values, just
as it has always been at the heart of the Lancôme philosophy.”

“Lancôme has always represented the epitome of luxury beauty products, so
it is like a dream come true to be able to collaborate with such an iconic
and historic brand,” said Mr. McCollough and Mr. Hernandez, in a statement.

Lancôme previously collaborated with former Lanvin designer Alber Elbaz and
Anthony Vaccarello, then creative director at Versace Versus.

In March Proenza Schouler debuted their first fragrance in collaboration
with L’Oreal, called Arizona. The scent is floral with a mineral signature.
At its core is a creamy iris accord and a white cactus flower, the latter a
unique ingredient not used in over 100 years, according to L’Oreal.

Photo credit: Proenza Schouler Arizona fragrance