Real hand striker £35m price tag amid Man Utd, Chelsea links
Real Madrid have placed a £35million price tag on Man Utd and Chelsea target Luka Jovic, according to reports.
The Serbian international made his name at Eintracht Frankfurt before joining Real in 2019.
He’s had a tough time in the Spanish capital and is now up for sale, with a Premier League move potentially on the cards.
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According to Spanish outlet AS (via Express), Real have decided on Jovic’s transfer value.
Either Man Utd or Chelsea will have to pay £35million to gain his services this summer.
The striker’s best form came in 2018/19, when he bagged 17 goals in 32 appearances to help Frankfurt finish seventh in the Bundesliga.
That form earned him his £56million move to Real, but things didn’t work out for Jovic.
He flopped in his debut season and only managed two goals across all competitions.
Jovic spent the most recent campaign back at Frankfurt on loan, in an attempt to rediscover his form and confidence.
He showed some improvements, notching two goals in his first game back in Germany. But he couldn’t replicate his earlier success and achieved just six goal contributions all season.
It seems Real have decided to cut their losses and move the player on during this transfer window.
Man Utd and Chelsea are targeting Jovic as a cheaper alternative to Dortmund’s Erling Haaland.
The Norwegian, recently named the Bundesliga’s Player of the Year, will command a fee of £150million.
Signing Jovic won’t force either club to break the bank and he could justify his price tag, should he manage a return to form.
The forward has the potential to become Edinson Cavani’s long-term successor in the Man Utd attack.
He has the similar ability to score with any part of his body, including either foot and his head.
He showed frightening power and intelligence during his breakout season with Frankfurt, and works best with two forwards just behind him.
That would also suit Chelsea as Thomas Tuchel likes to operate with Christian Pulisic and Mason Mount behind a striker.
Jovic has struggled just like Timo Werner in recent months, but he might just turn his fortunes around in England.
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