Spyder debuts at Milan Fashion Week Men’s
While Milan Fashion Week Men’s is typically reserved for the more
traditional luxury brands fit for the dandy, sportswear is finding its home
at one of the biggest Fashion Week’s on the calendar. Spyder made its debut
at their last week with a wide collection celebrating the active lifestyle.
Established in the United States in 1978 as a ski wear brand, Spyder has
been the official sponsor of the U.S. ski team for thirty years. In 2015
Spyder expanded its business to include running and training apparel, and
currently supplies highly functional uniforms for a wide range of sports,
including cycling, baseball and jiujitsu.
For the spring/summer 2019 season, Spyder presented a collection fitting
the needs of both sports enthusiasts and urban trendsetters. It wasn’t
quite an athleisure approach, but more so sportswear for the sophisticated
Called “Off-Shore”, the lifestyle men’s and women’s range took inspiration
from the nautical environment. The technical fabrications and the graphic
color combinations were inspired by the sailing world. Patches, zippers and
color blocks gave a sporty, dynamic attitude to metropolitan staples
bringing an energetic vibe to the urban life. The fresh and breezy color
palette spans from white, navy, China blue and aqua green tones to hints of
pale pink and dark red.
Part of Spyder’s lifestyle lineup is designed by FIT graduate Christopher
Bevans. He held the role of global design director of urban apparel at Nike
from 2006 to 2012, prior to joining Pharell Williams and Nigo’s Billionaire
Boys Club as creative director. Bevans is now best known for being creative
director of Dyne, which debuted in 2015 at New York Fashion Week: Men’s. In
2017, he won the International Woolmark Regional Prize for Dyne.
The collection also includes a range of highly functional accessories
conceived by Berlin-based Peter Brunsberg. The creative director of
“Bagjack,” a brand offering practical courier bags, during his career he
developed collaborations with several international brands, including
Firmament, Cicli Berlinetta and Stone Island.
For this gym and outdoor sports product offering, Spyder collaborated with
watch brand specialist Suunto, who developed a Smart Sensor, which can be
easily paired with its Movescount App to analyze training performances.
Along with a selection of scuba rash guards, Spyder
also unveiled cycling suits, which incorporated technologies and structures
traditionally applied to ski racing outfits with dynamic seam constructions
and advanced fabrics.
Milan Fashion Week continues to get a little sportier.
photos: courtesy of Purple PR