SS19 Key Menswear Print & Graphics Directions

March 22, 2019 0 By HearthstoneYarns

Trendstop gives FashionUnited readers an insight into the key
Spring/Summer 2019 print and graphics trends impacting the menswear
market.

Trendstop’s print team bring you the latest concepts that
will be informing the menswear market into Spring/Summer 2019 and beyond.
Our experts have analysed the best designer collections on the
international catwalks as well as to provide the inspiration for your next
print collection. Our comprehensive print and graphic reports, and
specialist seasonal image galleries evaluate each trend’s commercial value
and longevity, giving you the best possible basis for your decision
making.

This week, FashionUnited readers get an exclusive look at
three print and graphic directions that will be key to the men’s SS19
season. Tropical motifs continue to be hugely influential on the print
market, with Tropical Florals showing a more modernist and bold approach
for SS19. In Text In Repeat, the long-running trend for typography is
reworked as an all-over-print to create graphic optical illusions and
display topical messages. A staple pattern for menswear, camo is updated
for the digital age with deconstructed and pixelated effects in Decon
Camo.

Tropical Florals

Tropical forest themes are translated
predominantly through the use of non-photographic large-scale foliage and
tropical style flowers. Scale is essential, with the larger the
applications being the more directional execution. Modern art
interpretations are simplified by a smaller colour palette.

Text In Repeat

Text takes centre stage to create subtle or
in-your-face patterns, with strong anti-establishment or tongue-in-cheek
messages. Branding makes a comeback with illusory all-over repeat patterns
updating the bold type of previous seasons.

Decon Camo

Classic camo takes on a more fluid and impressionist
form through digitalised influences and deconstructed formations. A
pixelated, refracted feel is created through irregular repeats and
print-on-print effects with accent colour highlights, moving camouflage
prints away from a traditional khaki palette.

Exclusive Offer

FashionUnited readers
can get free access to Trendstop’s Fall Winter 2018-19 Fast Fashion Print
Directions report, a curated overview of the season’s key print and graphic
themes from the top international designers. Simply click the banner to
receive your complimentary report.

Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.

Images courtest of Trendstop, left to right: MSGM, Paul Smith, Alex
Mullins, all Spring Summer 2018, MSGM, Palm Angels, Sacai, all Spring
Summer 2018, Damir Doma, Liam Hodges, OAMC, all Spring Summer 2018