Stella McCartney teams up with Fashion for Good
London — Stella McCartney is the latest fashion brand to join Fashion
for Good, the global initiative to incentive innovations which can lead the
fashion industry towards a circular model. “We are constantly exploring
innovative ways to become more sustainable, joining Fashion for Good helps
us on this journey. Together we can spark and scale the next generation of
circular technologies and help change the fashion industry”, said McCartney
in a statement.
To seal the partnership, a dress designed by McCartney will be displayed
at Fashion for Good’s museum in Amsterdam, set to open its doors next
month. The museum is the first one in the world to be entirely dedicated to
sustainable fashion innovations. McCartney’s dress is made of organic
cotton dyed with Colorfix, a pigment made from engineered microorganisms,
which is produced by one of the startups supported by Fashion for Good’s
Plug and Play Accelerator programme. Every year, Fashion for Good helps
several startups to scale up their businesses by providing them with
mentorship from larger corporations such as Kering, PVH and C&A.
“It’s great to see Stella McCartney is actively embracing new
technologies from innovators from our programmes. This dress is an exciting
example of what good fashion looks like”, said Katrin Ley, Fashion for
Good’s Managing Director.