Tips, tricks, and advice on making it in the fashion industry

March 22, 2019 0 By HearthstoneYarns

The fashion industry is changing so rapidly that it may feel
overwhelming for newcomers in the field to stay up to date. This is why
FashionUnited has compiled a series of articles with expert advice, tips
and information on staying relevant in the fashion world. Whether you’re
student, job applicant or a business owner, these articles may help you
learn more about where the industry is going.

  • How do consumers feel about artificial
    intelligence?

    Artificial intelligence is the latest hot topic in the fashion industry, with major retailers such as ,
    and
    making significant investments in AI technology. The latest of AI endeavors in
    fashion was launched by China’s e-commerce giant . But what do consumers actually think of their
    artificial intelligence interactions?

  • What do Millennials and Generation Z consumers want from
    retailers?

    Four generations of consumers coexist nowadays: baby boomers, generation
    X, Millennials and Generation Z. The challenge for retailers? How to
    provide such drastically different shoppers what they need. Arguably,
    catering to the needs of the two younger generations is key for a retail
    business in the long term, as Millennials now hold the majority in the
    American workforce. FashionUnited has taken a look at the latest research
    about the shopping behavior and consumer and

    Photo: Dealspotr.com

  • What fashion companies do wrong when targeting
    over-50s

    On the other, yet equally as important end of the spectrum, what can
    fashion companies improve upon when targeting their over-50 customers? This
    age group accounts for 45 percent of all residents in the US and in the UK,
    already makes up the majority of the population since 2016. Not convinced?
    They are also the wealthiest , with much more savings than the younger
    generations. However, a survey conducted in 2017 revealed that 68 percent
    aged 50 and above don’t feel they are accurately represented in
    advertising.

  • How to solve the denim’s industry problem with
    fit

    The denim industry is changing more rapidly than ever before. Global
    denim sales are on the rise, except in the two regions that have always
    formed its core market: Europe and North America. In an in-depth study,
    take a look at how retailers may be able to stay relevant in the denim
    world.

    Photo: Levi’s

  • How to Launch Your Own Fashion Label

    Thinking about launching your own fashion label? This can seem like an
    overwhelming task. In a series, FashionUnited has provided useful tips to
    know before, during and after the creation of a brands new label.

  • Photo: Dealspotr.com

  • Ask an expert: 5 tips for fashion branding on
    Instagram

    If used correctly, Instagram can be a powerful brand-building tool for a
    fashion business. However, brands can run into avoidable pitfalls when
    using this social network as a marketing outlet. FashionUnited spoke with a
    creative marketing expert to hear her tips and tricks on how to best use
    Instagram to promote your fashion brand.

  • Happy to
    introduce Jaden Smith @christiaingrey in the new SS16 @louisvuitton ad
    Campaign photographed by Bruce Weber

    A post
    shared by
    (@nicolasghesquiere) on Jan
    2, 2016 at 3:33pm PST

    The dos and don’ts of using video in your online fashion

    LISTEN IN – “If you add videos to your webshop, the people who look at
    your video are 50 percent more likely to buy your items, because they can
    actually see how items fall and flow,” said video marketing experts to
    FashionUnited. Hear more what they had to say about running a fashion
    website and how to make it a richer experience for your customer.

  • Dress to impress – how to take the fashion industry by
    storm

    How often do you ask yourself what to wear? In the fashion industry in
    particular, this can be a challenging question to answer. However, we’ve
    gathered a few rules to stick by when getting dressed in the morning or
    even for an interview.

    Photo: Studio Iva (IGM: studio_iva)

  • As anyone joining the fashion industry will tell you there will be
    pitfalls and setbacks when starting out. Just remember Walmart wasn’t built
    in a day. In the meantime, read more on already established
    for inspiration.

    Photo credit: Dealspotr.com