Uniqlo to sponsor Tennis star Roger Federer in 300 million dollar deal

March 22, 2019 0 By HearthstoneYarns

Japanese high street retailer Uniqlo is to sponsor tennis champion Roger
Federer in a deal valued at 300 million dollars over the course of 10 years.

Fast Retailing, Uniqlo’s parent company, sees the Wimbledon champion end
his tenure with Nike, a brand more associated with tennis and sports, to
become a brand ambassador for the casual Japanese fashion chain. Federer
has been associated with Nike for nearly 24 years, starting in 1994 when he
was sponsored to wear Nike trainers.

Commenting on the announcement, Tadashi Yanai, Uniqlo Founder and CEO of
Fast Retailing, said in a press release, “Mr. Federer is one of the greatest champions in
history; my respect for him goes beyond sport. Our partnership will be
about innovation on and off court. We share a goal of making positive
change in the world, and I hope together we can bring the highest quality
of life to the greatest number of people. Uniqlo will help Mr. Federer
continue taking tennis to new places, while exploring innovations in a
number of areas including technology and design with him.”

Mr. Federer said, “I am deeply committed to tennis and to winning
championships. But like Uniqlo, I also have great love for life, culture
and humanity. We share a strong passion to have a positive impact on the
world around us and look forward to combining our creative endeavors.”

Bloomberg Intelligence Consumer Analyst Thomas Jastrzab stated: “While the
reported deal may appear excessive for an athlete approaching the twilight
of his career, the meaningful boost he should provide Uniqlo’s overseas
expansion could make such a partnership worthwhile for both parties.”

Christophe Lemaire designs Wimbledon outfit

Roger Federer’s on court outfit for Wimbledon 2018 was designed at the
Uniqlo Paris R&D headquarters which is led by Artistic Director Christophe
Lemaire. Lemaire reworked the classic polo shirt with a short stand-up
collar to emphasize a more sophisticated look. The design of the shirt and
shorts is accented by a burgundy color line – incorporated at the edge of
the sleeves and the front panel of the shirt, and down the sides of the
shorts – to highlight the company’s corporate colour.

As Uniqlo does not produce sporting shoes it is expected Federer will
continue to wear Nike trainers, although news of a new sponsorship deal
were not disclosed.

Photo credit: Roger Federer for Uniqlo by Ella Ling, source Uniqlo