W Brisbane is the only way to experience the best of Queensland's capital
When W Brisbane opened last year – a re-entry into the Australian market for the hotel chain – it may have been met with a few head scratches. Why choose Brisbane over the more populous capitals of Sydney or Melbourne? But after arriving at W Brisbane (via chauffeur from the airport in the hotel’s flamingo pink BMW X5) and walking through the huge glass entryway, I immediately understood why Brisbane scored a lucky break from W Hotels. It simply just fits.
There are over 50 iterations of W Hotels dotted around the world, and each stay takes its design cues from the local environment. But even though each W property around the world – from Miami to the Maldives – may look a little different to the next, they all share the same fun-loving spirit.
And it’s no different at W Brisbane. In fact, given the steady wave of new developments and openings from the likes of The Calile, Ovolo Incholm and Ovolo The Valley and even the Howard Smith Wharves precinct, you can see why Brisbane is fast emerging as one of Australia’s most dynamic and tourist-friendly cities.
Thanks to its sunny outlook and spot overlooking Brisbane River, the W is well-located for guests to enjoy the best of the CBD and its nearby attractions, such as the Gallery of Modern Art (GoMA), QueensPlaza shopping centre and the Botanic Gardens. As I discovered during my stay, the city itself is eminently easy to explore via foot or CityCycle, and I’d highly recommend a ride along the winding bike path, which passes bustling bars and eateries along the river’s edge.
At W Brisbane, the hotel’s interiors come courtesy of Nic Graham & Associates, who have devised a scheme to reflect the theme of ‘A River Dreaming’, using several references to Brisbane River. From the entry staircase made of timber river reeds to the earthy tones of the hotel’s public spaces, it’s clear the design team have had a blast reimagining the Brisbane landscape in a contemporary hotel space.
Offering a huge 312 rooms (including 32 luxe suites with river views), the rooms are appointed with every modern amenity imaginable – from a large, flat screen TV and sound systems to an impressive mini bar and a novel birdcage-esque wardrobe (which I’m told is one of the room’s most Instagrammed features).
Design-wise, there’s even a white VJ wall panel inspired by traditional Queenslander homes and a 10-gallon outback-style bath which feels uniquely tongue-in-cheek Australian. The bath even comes equipped with it’s own wooden backrest for comfort – a detail which reflects the impressive full-service offering of W Brisbane (there’s no skimping on extras here).
When it comes to dining, it’s hard to ignore the paddock-to-plate ethos of the on-site Three Blue Ducks restaurant, which serves a ridiculously lavish buffet and a la carte breakfast, plus lunch and dinner.
Expect all the usual ethically and locally sourced 3BD hits, including melt-in-your-mouth lamb shoulder and expertly chargrilled Moreton Bay bugs. Don’t forget to try the array of delicious sides, too.
If you’re in the mood to party, W Brisbane offers a number of stylish spaces to drink cocktails and enjoy the scenery, from the WET Deck bar (perfect for taking in the sunset over the Brisbane River, pictured above) to the Living Room Bar which is stationed on the same floor as the lobby and makes for a great meeting spot.
The Living Room Bar on the lobby floor.
W Brisbane’s show-stopping, black-and-white-mosaic-tile pool design deserves a mention, too. Stationed next to the WET Deck rooftop bar, it’s lined with sun lounges, and by mid-afternoon, comes alive with a DJ spinning tunes and bartenders whipping up cocktails. If you’ve stayed at any other W Hotel worldwide, you’ll know how much music plays a part in creating a lively atmosphere.
Lastly, no stay at W Brisbane should come without a visit to the AWAY Spa. The menu features an array of Sodashi and Skeyndor facials and massages, plus beauty treatments and an Edwards & Co. hair salon to attend to your every need. The men’s and women’s change rooms also boast their own salt inhalation chambers and aromatherapy steam rooms.
For an extra dose of relaxation, the rooms open up to two shared heated vitality pools, where you can even order a glass of champagne to sip on during your soak.
To celebrate the W Brisbane’s one year anniversary, the hotel is offering a special ‘Let the good times roll’ package, which includes overnight accommodation, a room/suite upgrade to the next category, full buffet breakfast for two at Three Blue Ducks, valet car parking, 2pm late check-out, two cocktails to in the Living Room Bar or WET Deck and a ‘good times’ in-room welcome amenity. Subject to availability at time of booking, click here for details and to book.
Visit: W Brisbane
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