Week in review: Apple, Burberry, Dior and Condé Nast
This week we saw Apple become the first trillion dollar company, Burberry
unveil a new monogram under artistic director Riccardo Tisci, Dior debut
its AW18 ready-to-wear campaign and Condé Nast expected to sell off three
This is what we learned:
Apple this week became the world’s only publicly traded trillion dollar
company, testament to the strength of its brand and products. The
technology giant will unveil new wearables and Apple Watch series later
this year, a move that will no doubt keep it at the top of the fashion and
Riccardo Tisci took to Instagram on Thursday to reveal Burberry’s new logo
and monogram, which was created in association with the Peter Saville
studio. The updated artwork comes six weeks ahead of Tisci’s first show
during London Fashion Week in September, and as Tisci would have us
believe, it will usher in a new era at the iconic British fashion house.
The house of Dior this week revealed its latest advertising campaign via a
series of images, behind the scenes photos and video. The campaign theme is
to convey the values of sisterhood, which the French fashion house on its
Twitter account went to explain its latest collection “is an ode to freedom
on a fashion and emotional level.”
One of the campaign images depicts four models outside a Paris cafe wearing
identical patchwork prints. One girl is styled in its patchwork skirt,
another in trousers, and two wear the same dress. All are wearing the same
chunky heeled leather boots.
Fashion or gimmick?
Failing to see the authenticity of four girls socialising over coffees
wearing idential pints and clothes as an ode to freedom and sisterhood,
this is Dior’s latest effort to exude relevance amongst millenials via
artistic director Maria Chiuri’s take on feminist fashion. For some reason
Dior’s visuals inspired by the women’s liberation movement of the 60s feels
gimmicky, but perhaps we are not meant to dig so deep into the brand’s
motives, it’s only advertising after all.
Condé Nast to say goodbye to W magazine, amongst others
Condé Nast, the world’s most successful fashion and lifestyle publishing
house, is rumoured to sell off three of its loss-making magazines,
including W, Brides and Golf Digest. Last year the ailing publisher saw
losses of 120 million dollars, closing its mens lifestyle mag Details as
well as the print versions of Teen Vogue and Self Magazine. The portfolio
reduction is expected to be a recommendation by the Boston Consulting
Group, with an announcement thought to be made early next week.
Photo credit: Dior AW18 campaign, source Dior website