Why Edward Meller's spring edit is perfect for the party season
Just last season, footwear label Edward Meller launched its first-ever Platinum Collection at David Jones, an expertly curated edit of event dressing and elevated evening styles that sit alongside its casual day collection. And now, after promising to evolve said edit, with the launch of the line’s highly-anticipated second season, together with its Woven collection, Edward Meller has done just that.
Internationally inspired, trend-driven and fashion-forward, the Platinum Collection proves the perfect edit for the upcoming party season. Providing stylish strappy sandals and chic stiletto heels, together with the spring/summer 2019 line’s larger range of platform shoes, Spanish espadrilles, and sophisticated slides, the new collection is one you are going to want to get your hands on as the warmer weather returns and the cooler months become nothing but a distant memory.
“I love this summer’s fashion, from the beautiful fluid dressing to the boho chic. Throw together a beautiful Spanish espadrille, a rattan bag and a straw hat for effortless summer style,” says Edward Meller creative director Yael Star, the woman behind the multi-generational family business which boasts over 60 years of heritage and innovative design.
Available in-store and online from mid-October
“I also love all the white with tan accessories; always reminding me of my last European holiday,” she adds of the inspiration behind the new collection. “I think you will love this season’s collection as much as we do; it might just be our favourite collection ever.”
With a focus on quality craftsmanship, comfort, style, fit and function, the new Platinum Collection is one that takes influence from internationally renowned styles. Rich in textures and available to shop in a variety of hues, it also boasts higher heels that are perfect for the upcoming spring racing season.
Explaining that Edward Meller focuses on “design and image at a price point that situates us above entry price point but below designer,” Star has previously described the brand’s core customer to Vogue as “someone who is juggling a busy life, loves beautiful things and appreciates the easy, comfortable and high quality product we offer.”
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It’s courtesy of said quality and innovative design that the brand has the ability to name the likes of influencers and celebrities such as Brooke Testoni, Samantha Jade and Carrie Bickmore as a few of its many fans. Available to shop in-store or online at David Jones, Edward Meller together with its Woven collection, is on sale now – so be sure to get in quick.
Available to shop in-store or online at David Jones, Edward Meller’s latest collection is available now – so be sure to get in quick.