YNAP and Bloomsbury partner up to launch educational fashion video archive

March 22, 2019 0 By HearthstoneYarns

Online fashion retailer Yoox-Net-a-Porter (YNAP) has joined forces with
publishing house Bloomsbury to set up an archive of rare fashion show
footage from 1973 to 2003. The footage will be made available to the
educational market. The two companies have been digitizing and cataloguing
a total of 3000 videos from influential runway shows.

“We’re thrilled
to be making this priceless resource available to the educational market
exclusively through Bloomsbury. The period covered by the archive saw the
disruptive impact of innovative designers such as the Antwerp Six, Rei
Kawakubo and Hussein Chalayan; it spans more than two decades of London,
Paris, New York and Milan runway shows”, said Kathryn Earle, Managing
Director of Bloomsbury Digital Resources, in a statement.

Titled
“Yoox Net-a-Porter Group Runway Archive Collection”, the resource will
contain hundreds of hours of footage. The material was curated by Valerie
Steele, Director of the Museum at the Fashion Institute of Technology in
New York. Alexander McQueen’s 1992 “Jack the Ripper” graduate show and Jean
Paul Gaultier’s “Rabbi Chic” fashion show are just two of the invaluable
resources featured in the archive.

The footage will be made
available on Bloomsbury’s Fashion Central platform in 2019.